In what is considered to be a first for any luxury brand present on the market, the famous Roman jeweller, part of the LVMH Group, has chosen to develop a proprietary metaverse platform as a sign of the future intentions of the brand which – unlike most other brands – are firmly set on the development of such marketing and communication tools.

Developed using Epic Games’ Unreal Engine 5 – which features cutting-edge lighting technology that is used to enhance the realism of the environments – the virtual transposition of the outside design of the boutique metaphysically celebrates the magnificence of Rome by amplifying the uniqueness of its sunsets and classic stylistic features of the brand. A special premiere at VIVATECH PARIS.