Independent creative technology studio · Milano
Retail / Digital / Milan · Founded 2021
Retail
moves.
We design conversion experiences across physical retail, metaverse and AR/VR — from first glance to next action.
See how we workMilan’s Galleria Vittorio Emanuele II, the city’s historic retail passage. Photo: Terragio67, CC BY-SA 4.0.
The idea
Make the next step feel natural.
Conversion experience connects the moments around a decision: what draws someone in, what helps them understand, and what makes acting feel clear.
Notice
A storefront, product detail or spatial cue earns attention. We consider context, sightlines and the first interaction before adding technology.
Understand
Useful information arrives at the right moment: a product story, a try-on, a comparison or a guided demonstration—without making the journey harder.
Choose
Clear next actions can include exploring, saving, booking, purchasing or returning. The measure should match the purpose of the experience.
One retail journey
Find the moment that matters.
Select a touchpoint to see the question an experience should answer there. The interaction is a starting framework, not a claim about a completed client project.
The conversion question
What earns a pause?
Use place, light and a clear invitation to turn a passing glance into a reason to enter.
A Milan point of view
Space is part of the interface.
Founded in Milan in 2021, experiency works where retail environments and emerging technologies meet. We start with the place and the people in it, then decide what digital layer—if any—adds value.
What we shape
One journey. Many touchpoints.
Four stated areas of practice, connected by a focus on experience and conversion.
Experience design
Journey mapping, interaction design and prototypes that make the intended next step legible.
02Retail experience
Digital layers for physical spaces, planned around discovery, product understanding and service.
03Metaverse
Immersive environments designed around a clear audience, purpose and way to participate.
04AR / VR
Spatial interfaces and product visualization, weighed against device access and the task at hand.
A useful question
What should a person be able to do here that they cannot do as easily today?
Bring us the challenge