Frame the moment
Identify the audience, context and decision the experience should support. A specific moment is easier to design for than a broad request to “add immersive technology.”
↗Independent creative technology studio · Milano
Approach / Conversion experience
Clarity before novelty.
Every immersive idea starts with a real question: what is difficult to notice, understand or choose in the current journey?
A working sequence
From question to experience.
Conversion experience is a design focus, not a promised outcome. The process makes assumptions visible and creates a way to test them before a larger build.
Map the journey
Look at entry points, existing information, friction and the handoff between physical and digital interactions.
↗Prototype the layer
Choose a suitable medium—spatial, mobile AR, browser-based or conventional interface—and make the interaction tangible enough to discuss.
↗Test and refine
Agree what signals matter, observe how people use the prototype, and refine the experience against the brief and technical constraints.
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